MAIF Group Empowers Decentralized Innovation
The MAIF group leverages partnerships with innovative startups to power the creation of customer-centric solutions identified and implemented in a decentralized way across its business units.
- Company
- MAIF
- Industry
- Insurance
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MAIF × Bloomflow20+
teams onboarded (B2B, Marketing, Digital, HR...)
300
solutions deployed
250+
new partners added to portfolios each year
922
partners with cross-team collaboration (60% of their portfolio)
The Challenge
Duplication of projects due to lack of visibility as innovation happens at the business unit level
Difficulty sharing knowledge and diffusing innovation best practices
No global view or reporting on innovation activities
"The stake of MAIF was to set up an innovation environment in a decentralized context. Now with Bloomflow we're better able to facilitate the sharing of a common framework across business units who have different challenges."
Romain Liberge
Marketing & Design Group Director at MAIF
The Solution
Clear mapping of external partners and global view of innovation across the group
Ability to quickly identify and involve internal experts to qualify potential partners and solutions
Can more easily promote the development of business models committed to positive impact that are identified and tracked through Bloomflow
