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MAIF Group Empowers Decentralized Innovation

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MAIF Group Empowers Decentralized Innovation
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20+
teams onboarded (B2B, Marketing, Digital, HR...)
300
solutions deployed
250+
new partners added to portfolios each year
922
partners with cross-team collaboration (60% of their portfolio)
Company
MAIF
Industry
Insurance
Description

The MAIF group leverages partnerships with innovative startups to power the creation of customer-centric solutions identified and implemented in a decentralized way across its business units.

Romain Liberge
Romain Liberge
The stake of MAIF was to set up an innovation environment in a decentralized context. Now with Bloomflow we’re better able to facilitate the sharing of a common framework across business units who have different challenges.

Romain Liberge / Marketing & Design Group Director at MAIF

The Challenge

  • Duplication of projects due to lack of visibility as innovation happens at the business unit level
  • Difficulty sharing knowledge and diffusing innovation best practices
  • No global view or reporting on innovation activities

The Solution

  • Clear mapping of external partners and global view of innovation across the group
  • Ability to quickly identify and involve internal experts to qualify potential partners and solutions
  • Can more easily promote the development of business models committed to positive impact that are identified and tracked through Bloomflow
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The Results

20+
teams onboarded (B2B, Marketing, Digital, HR...)
300
solutions deployed
250+
new partners added to portfolios each year
922
partners with cross-team collaboration (60% of their portfolio)
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