How Generali increases scalable AI projects by 40% with Bloomflow

Gathering ideas, scouting partners, and bringing new solutions to market is happening continuously across the more than 50 countries globally in which Generali operates. But to accelerate the innovation process, the Group needed to better track and pool the different projects and their partners. With greater visibility it is possible to seize new opportunities to scale successful innovations.

"Just one example of a project that we needed to share with other business units is our Rescue Zone project, a project on the boating and sailing market where we bring users a mutual assistance app that is interconnected with public rescue services," says Didier Cadic, Head of Innovation at Generali France. "With Bloomflow, we can easily share this opportunity with the group. So it's really helping us to innovate together internationally."

Generali, one of the world's leading insurance companies, defines innovation as executing ideas to address challenges and create value, and one of the Group Innovation team's mandates is to ensure that innovation is everywhere for everyone.

Generali turned to Bloomflow as their end-to-end innovation management platform. "All of our innovation ideas are stored in Bloomflow," says Didier. "We assess potential projects and make sure that they come to a clear conclusion: stop, accelerated, or scaled."

The House of Insurtech Switzerland (HITS), a subsidiary of Generali, interacts with at least 200 startups per year. "We use Bloomflow to manage our startup pipeline and visualize our innovation funnel," says Ruth Armalé, Chief Innovation Officer. "For those projects that are ready to scale, we make it visible for the other business units on Bloomflow."

At a global level, centralizing information on a single platform is key to having visibility on innovation at every level of the company. For operational teams, it means they can spend less time on email exchanges and finding information on current initiatives.

Bloomflow is also used to animate innovation communities. Reports and other documents are accessible to all innovators within the organization, allowing for continuous reporting and the creation of dashboards and data visualizations, helping Generali gather data on their innovation activities and make informed decisions about future projects.

With the deployment of Bloomflow, Generali has been able to further increase their innovation capacities, tracking more than 900 startups on their platform. New and ongoing projects tracked on the platform have increased by more than 40% in the past three months alone, while scalable projects have also increased by 40%.

With Generali's engineered innovation processes implemented and tracked on Bloomflow, the pace of innovation is now 4x faster, measured by the time to advance workflow steps. Operational teams spend less effort vetting startups and launching PoCs, and reduce duplicative work by verifying projects and partnerships already logged on the platform.

Innovation communities across the Group turn to their Bloomflow platform as an additional source of truth. In 2022, contributions from active users increased 10x and overall visitors increased by 50%. Projects are 70% more visible, meaning they are viewed by teams not directly involved in the project. Information on Bloomflow also feeds into newsletters and internal communications that further drive awareness of innovation across the Group.